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Gun Reports - News

Gun Reports Home >> News

Camo Covers Most Hunter Purchases

February 2, 2012

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(GunReports.com) — More than 90 percent of the sportsmen included in a recent online survey said they bought at least one camouflage item in 2011.

Asked by HunterSurvey.com and ShooterSurvey.com what percentage of their hunting equipment purchases were in camouflage patterns, less than six percent of respondents said none.

Another deciding factor in sporting is brand loyalty, which was the second most selected factor on HunterSurvey.com (56 percent) and AnglerSurvey.com (57 percent).

In breaking down the larger numbers, 18 percent of sportsmen said between 71 to 80 percent of the items they bought were in camouflage, 11 percent said between 81 and 90 percent were camo and 15 percent said at least half of their purchases were camo. Just over 7 percent reported everything they purchased for hunting had some camouflage on it.

Interestingly, professional endorsements by sporting and other celebrities were chosen by only 9 percent of sportsmen as having an impact in their purchase of a particular brand.

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