Gun Reports - News
Smith & Wesson's J-frame Model 642 revolver No. 150466 comes with pink grips and black grips. The "Centennial" frame has a fully enclosed hammer.
Pink For Outdoor Equipment?
October 20, 2009Printer Friendly | Email |
In an recent poll from HunterSurvey and AnglerSurvey, sportsmen and women were asked how color, particularly pink, factors into the market for purchasing angling and hunting supplies such as fishing rods and reels, firearms, binoculars, coolers, and other similar outdoor equipment.
For hunters and target shooters, taken from nearly 3,700 sportsmen and women, the most popular colors for purchase of supplies were camouflage, where 62 percent of males and 60 percent females prefer this color. The following popular colors included black, green, and brown.
The lowest preference for both male and females included brighter colors--white, yellow, and multicolored. And 15.4 percent women preferred pink, unrelated to breast cancer causes. Overall, 20 percent of men and women did not care about color in purchasing supplies.
With a smaller percentage of women, in comparison to men, agreeing that women are likely to purchase pink--just for the sake of pink, rather than for breast cancer--brings to mind the question of whether or not selling pink equipment unrelated to breast cancer is a condescending way to market that audience. Among hunters, 42 percent of men believed it was condescending, and 47 percent women reported it was condescending, or less than half.
On another note, the discrepancy between pink for the color and pink for breast cancer awareness was significant. Among all hunters and anglers, 72 percent and 74 percent respectively, regardless of gender, believed selling pink equipment to promote breast cancer awareness would promote sales. Eighty seven percent of female hunters agreed that pink equipment would sell better if intended to promote awareness, along with 88 percent of female anglers.
An Important Note for GunReports.Com Readers:
Our goal on this website is to foster a free expression of views while reining in language that crosses the line of civil discourse. Accordingly, the comments areas are intended to expand the knowledge of all users of this site. But site administrators wish to discourage the use of profanity, insults, disrespect, the advocacy of lawlessness, violence or sedition, or attempts to impinge on the rights of others.
While GunReports.Com encourages robust discourse that furthers our understanding of all the issues affecting gun owners, comments that break GunReports.Coms rules will be removed. In addition, we reserve the right to edit or delete individual comments, and in extreme cases, to ban commenters at our discretion.
--Tim Cole
Publisher, GunReports.Com
Reader Comments
I don't think Breast Cancer Awareness and Firearms will mate very well other than the fact, they both have the ability to take life. A viewpoint could be conveyed to a Liberal that a pink fishing pole has the ability to take a life as well but that would bring an Animal Rights Activist into the conversation. I'll play safe and side with the 42% of men who believe the color pink is condescending on a firearm.
I don't care for the pink either, however I think it's a good idea to try and get more women into our sport. Not only so they can defend themselves, but so we can get more voices out there to support the 2nd amendment. My wife would NOT have a pink gun, however if that's what it takes to attract more women so be it. Anyways, just wait until they get lead and gun powder stains on those pink grips, then they will switch them to black.
Well, folks, I don't wish to throw a damper on this discussion, but when my wife saw the Charter Arms Pink Lady, she really lit up. So, I asked her if she wanted one, and she said that she did, but she first wanted a Kahr PM9, so that it can fit nicely into an external pocket that appears on most of her handbags. Because I love to spoil her with little surprises, I bought her the Kahr PM9 for her birthday. She was ecstatic with it! But, because I do like to spoil her, I also bought the Pink Lady to present to her at Christmas. I know.....I know.....Pink doesn't belong on a firearm, but I can't wait to see her reaction when she gets the Charter.
One think about pink: Its hard to lose, unlike camo.
Thanks for making my point Col. Novack, if pink gets some women fired up about owning a gun I think its a great option. Pink guns might even increase gun ownership in San Francisco.
I took this survey with mixed feelings on the topic. 1. I felt it may bring more females (I use this to encompass young and old). 2. I feel this is meant only as a marketing ploy with no intend to publicise or assist the breast cancer awareness (are any of the sale profits going to breast cancer research?) and 3. I don't think many men will be buying unless it is for a daughter,wife, girlfriend, or mother.
|
To post a comment you must be a registered user of gunreports.com and be logged in. Use one of the forms below to login or register for FREE to gunreports.com
|






